Running Business in the Era of AR/VR

Immersive realities have captivated our imagination since the 1960s. Today, they're back, but not just in sci-fi. Virtual reality (VR) plunges us into simulated worlds using headsets and wearables, while augmented reality (AR) enhances our real environment with digital overlays, powered by devices like smartphones.

Thanks to tech giants and 5G, VR and AR are now more accessible. Businesses are seizing the opportunities, recognizing these technologies' potential to revolutionize various sectors.

Revolutionizing Shopping: VR/AR transforms the "try before you buy" concept. Gucci and L’Oréal let customers virtually sample products, while Volvo offers VR test drives. Industrial sectors also benefit, from using simulations to cut costs.

Immersive Training: VR/AR offers safe, cost-effective training for high-risk scenarios, like surgery or aerospace. Workers can practice in controlled environments, preparing them for real-world challenges.

Effective Prototyping: Companies like Airbus use VR/AR to refine product designs, reducing post-production issues. Precise visualization helps save resources and enhance efficiency.

Competitive Advantage: Incorporating VR/AR sets businesses apart. These technologies engage customers like never before, offering new ways to showcase products and build relationships.

In a nutshell

Immersive tech saves time and money, transforming tasks and offering new possibilities. While the future of VR and AR looks promising, challenges like affordability and human adaptation remain. Regular discussions are crucial to finding a balance for widespread adoption.